Frequently Asked Questions
Quick answers to the questions we hear most.
Do you only work with businesses in Dallas? ▼
We serve clients in-person across Dallas-Fort Worth and remotely throughout Texas and the United States. Cloud accounting makes distance a non-issue — we have clients in Austin, Houston, and several other states.
What's the difference between a CPA and a bookkeeper? ▼
A bookkeeper records transactions accurately. A CPA interprets those records for tax strategy, compliance, and financial decision-making. We provide both — Penny handles daily books; Alison provides CPA-level advisory. You get the full stack without coordinating two firms.
What does a Virtual CFO actually do? ▼
Think of it as part-time financial leadership. We build forecasts, monitor KPIs, prepare board packages, manage banking relationships, and advise on hiring, pricing, and capital decisions — without the six-figure salary. You get a dedicated CFO who knows your business, not a call center.
How does the free consultation work? ▼
A 30-minute conversation (phone or video) where we learn about your business, review your current financial picture, and outline exactly how we'd help. No obligation, no pressure. You leave with a written Financial Health Snapshot and clear next steps.
Can you work with my existing attorney or investment advisor? ▼
Absolutely. We regularly collaborate with estate attorneys, wealth advisors, and bankers. Coordinated advice produces better outcomes — your tax strategy should talk to your estate plan, and your cash-flow plan should talk to your investment policy.
What accounting software do you use? ▼
We're QuickBooks Online ProAdvisors and also work with Xero, NetSuite, and other cloud platforms. We'll recommend what fits your complexity and migrate you smoothly. You own your file — we just steward it.
How are fees structured? ▼
Fixed-fee engagement letters — no hourly surprises. You know the price before we start. Scope changes? We discuss and agree first. Bookkeeping is monthly; tax and advisory are quarterly or project-based. We'll show you the exact number in the free review.
What if I'm behind on my books or tax filings? ▼
That's exactly what we're good at. Catch-up and clean-up are core services. We've brought clients from years behind to current in weeks. No judgment — just a plan and execution.
Are you a fiduciary? ▼
Yes. As a CPA and CEPA, Alison is bound by the AICPA Code of Professional Conduct and the Exit Planning Institute's fiduciary standard. We don't sell products. We don't take commissions. Our only compensation is the fee you pay us.
What's your response time? ▼
We aim to reply to all client messages within 1 business hour during business hours (Mon–Fri, 8am–5pm CT). Urgent issues get a phone call. You're never left wondering.