Reiff Martin CPA

Stop doing your books at 11pm.

Clean, organized financials — the foundation of every good decision. Done for you, done right, on schedule.

The Clean-Books Cadence (4 Steps)

01

System Setup & Migration

QuickBooks Online (ProAdvisor certified), Xero, or NetSuite — configured for your chart of accounts, classes, and reporting needs. We move your file in ~1 week.

02

Ongoing Categorization

Daily or weekly transaction coding, bank/credit card reconciliation, and rule-based automation for recurring items. You never touch a dropdown.

03

AP/AR & Payroll Coordination

Bill pay, invoicing, collections follow-up, and payroll provider liaison — so cash flow stays smooth and compliant.

04

Month-End Close & Reports

P&L, balance sheet, cash flow statement, and custom reports delivered by the 10th business day. Clean, reconciled, and CPA-ready.

What You Actually Get

Daily/Weekly Transaction Coding

Every transaction categorized correctly, on time. No backlog. No guesswork.

Bank & Credit Card Reconciliation

Every account, every month. Discrepancies caught and resolved before they compound.

Rule-Based Automation

Recurring items (rent, SaaS, payroll) auto-categorized. Your time stays on revenue, not rules.

Accounts Payable & Receivable

Bills paid on time. Invoices sent and followed up. Collections managed so you don't have to chase.

Payroll Coordination

We don't run payroll — we make sure your provider gets clean data, and the entries hit the books right.

Month-End Close by the 10th

P&L, balance sheet, cash flow, and custom reports. Delivered on schedule, every month. CPA-ready.

Bookkeeping Questions?

Do you only work with businesses in Dallas?

We serve clients in-person across Dallas-Fort Worth and remotely throughout Texas and the United States. Cloud accounting makes distance a non-issue — we have clients in Austin, Houston, and several other states.

What's the difference between a CPA and a bookkeeper?

A bookkeeper records transactions accurately. A CPA interprets those records for tax strategy, compliance, and financial decision-making. We provide both — Penny handles daily books; Alison provides CPA-level advisory. You get the full stack without coordinating two firms.

What does a Virtual CFO actually do?

Think of it as part-time financial leadership. We build forecasts, monitor KPIs, prepare board packages, manage banking relationships, and advise on hiring, pricing, and capital decisions — without the six-figure salary. You get a dedicated CFO who knows your business, not a call center.

How does the free consultation work?

A 30-minute conversation (phone or video) where we learn about your business, review your current financial picture, and outline exactly how we'd help. No obligation, no pressure. You leave with a written Financial Health Snapshot and clear next steps.

Can you work with my existing attorney or investment advisor?

Absolutely. We regularly collaborate with estate attorneys, wealth advisors, and bankers. Coordinated advice produces better outcomes — your tax strategy should talk to your estate plan, and your cash-flow plan should talk to your investment policy.

What accounting software do you use?

We're QuickBooks Online ProAdvisors and also work with Xero, NetSuite, and other cloud platforms. We'll recommend what fits your complexity and migrate you smoothly. You own your file — we just steward it.

Are you a fiduciary?

Yes. As a CPA and CEPA, Alison is bound by the AICPA Code of Professional Conduct and the Exit Planning Institute's fiduciary standard. We don't sell products. We don't take commissions. Our only compensation is the fee you pay us.

Ready for clean books?

A free consultation shows exactly what we'd clean up — and what it costs. No obligation. Just a clear picture.

Schedule a free consultation

Or call us directly

We answer during business hours. If we miss you, we'll call back same day.

(214) 707-1776
  • Free 30-minute books review
  • No pressure, no jargon
  • Clear next steps